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World Economic Outlook

In January of 2009, the International Monetary Fund (IMF) forecasted that advanced economies would not exit the global recession until the middle of 2010.  However, these economies posted, on average, GDP growth of about 2% in 3Q 2009, and growth in emerging economies accelerated to about 8% in 2Q and 3Q – 2% higher than forecasted.  Additionally, global trade and industrial production are on a sharp recovery path.

Although most projections show a continuation of positive growth in 2010, questions about the strength and sustainability of the recovery remain. To provide an economic outlook for the new year, the Carnegie Endowment hosted a distinguished panel of the heads of the economic forecasting unit at their respective organizations.  The discussion provided a number of insights and perspective on the global economic outlook that many may find of interest; to some, a surprise.  For instance, the consensus was that Asia would lead the global recovery, and that high unemployment and high sovereign debt levels would be experienced in the developed economies. The panelists included Hans Timmer of the World Bank; Jörg Decressin of the IMF; Phillip Suttle of the International Institute of Finance (IIF); Desmond Lachman of the American Enterprise Institute (AEI), and Uri Dadush of the Carnegie Endowment.  The panel moderator was Pieter Bottelier of the Carnegie Endowment.

First up, Dadush of the Carnegie Endowment highlighted several factors behind this stronger-than-expected recovery:

§  Most importantly, unprecedented stimulus and financial rescue efforts in advanced economies largely worked.

§  Asia, where fundamentals like financial sectors and public budgets were healthy before the crisis, recovered rapidly, helping pull the rest of the world to recovery.

§  The world succeeded in avoiding large-scale contagion effects, including sovereign debt crises, competitive exchange rate devaluations, and trade wars.

Next, Timmer from the World Bank noted that, despite these improvements, production levels across the world remain 7-10 % below pre-crisis levels, unemployment in many countries is around 10 percent, and fiscal positions have deteriorated significantly: ultimately, there is still a long way to go.

What to Expect for 2010

Suttle of the IIF, and Dadush offered optimistic outlooks for 2010, citing several supporting factors:

§  The growing role of emerging economies, which did not suffer a financial crisis and remain fundamentally strong, will support the global recovery.

§  The corporate sector, particularly non-financial firms in the United States, reacted quickly and aggressively to the crisis, registering better than expected earnings in 2009. As a result, a significant turnaround is expected soon in their labor, inventory, and investment demand, with employment expected to improve by the middle of 2010.

§  Policy will remain supportive. Much of the fiscal stimulus has yet to enter the market, with only one third of the U.S. stimulus package spent so far. Financial rescue is being withdrawn gradually in response to market signals. In addition, as risk appetites increase, low policy interest rates will be much more effective in increasing consumer and investment demand.

The AEI’s Lachman, however, presented a grimmer picture, projecting a very subdued recovery with a return to recession possible in the United States:

§  With unemployment close to 10 percent in advanced economies, low wage and income growth will depress consumption.  The weak private sector will struggle to support the recovery.

§  Banks, still suffering from huge losses, will be forced to cut credit.  Additionally, regional banks in particular will likely be hit by commercial property market weaknesses.

Advanced Versus Emerging Economies

Major differences have emerged between advanced economies and emerging markets. Emerging economies, which are increasingly driven by domestic growth factors rather than exports, are now contributing significantly more to growth and investment than advanced countries.

§  Decressin of the IMF noted that both groups saw growth from 2007 to 2009 contract by approximately 6 percent, falling from 3 percent to -3 percent in advanced countries and from 8 percent to 2 percent in emerging markets. They remained “cyclically” coupled, though the underlying growth rate in emerging markets is much higher.

§  At the same time, there was much heterogeneity among the emerging economies. While Asia—and China in particular—has led the recovery, Eastern Europe (with the exception of Poland) has been less successful, with little sign of recovery.  Latin America paints the most diverse regional picture, with countries like Brazil faring relatively well and others, like Chile, lagging behind.

§  Decressin argued that as long as the differences between the advanced economies, which are weighed down by both structural and cyclical weaknesses, and emerging ones persist, capital will continue to flow to emerging markets.

Panelists agreed that China must evolve to fit this new paradigm. China is already or may soon be the world’s second largest economy and the largest trader and emitter of C02.  Bottelier argued that China must embrace this new role and take a more prominent leadership role in crucial areas such as global trade reform and climate change. Domestically, China should pursue structural reform and a more flexible exchange rate.  Dadush noted that a flexible and appreciated exchange rate is in China’s interest, as it will help rebalance the economy towards consumption and reduce long-run inflationary pressure. However, placing external imbalances at the center of policy dialogue is misguided.

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Next Generation Skills for Conducting Global E-Business

Today’s economy is characterized by increased connectivity of global markets, resource mobility, shifts in global production, unfettered global competition and turbo charging of emerging economies like China, India and Brazil. To thrive in this volatile and dynamic global economy people need high-end knowledge skills which can prepare them to respond to these changes in a global economy. One way to envision and then acquire skills for the future marketplace is to understand the emerging global megatrends.

Global megatrends are overarching global forces that were mainly nascent in the past, are being shaped as we speak and will transform our probable future. These forces will impact our geo-political, social, cultural, economic and technological years to come. Megatrends have the power to influence consumers’ lives across countries, industries, social classes and age groups (Florin et al., 2007). They are used by progressive corporations to systematically analyze future market scenarios and then develop effective strategies to anticipate and leverage future opportunities in the global marketplace. Some global megatrends proposed by Singh et al. (2009), include: the expanding role of the web in globalization process, innovation driven by inter-disciplinary collaboration, hyperconnectivity redefining how individuals and systems communicate, acceleration in the pace of globalization leading to cultural flows unimaginable a decade ago, convergence of like minded individuals via web technologies for co-creating and innovating products and services, and massive economic expansion of BRIC economies (Brazil, Russia, China and India).

The ability to forecast such future megatrends can make all the difference between taking advantage of global business opportunities as they arise, and just chasing the competition for the next best idea.  Dynamic corporations continually engender capabilities that help them respond to future trends. Institutions of higher education also need to proactively take this approach so as to prepare knowledgeable, nimble and globally competitive workforce.  However, according to Kellerman (2008), “American higher education has yet to fully confront the impact of globalization, rapidly evolving technologies, and an evolving marketplace characterized by new needs and new paradigms.”

To thrive in this volatile and dynamic global economy individuals’ need high end knowledge skill that are valuable, rare and hard to imitate. Higher education can fill this gap by calibrating and constantly evolving its curriculum to prepare the workforce that can harness the potential of emerging global megatrends. The Executive Certificate in Web Globalization Management offered by John Cook School of Business at Saint Louis University is one such innovative academic program that equips students with high end knowledge skills required to harness global megatrends such as:

  • Megatrend-1: Web will be critical to achieving global expansion. This program prepares student to effectively understand the dynamics of conducting global e- business. Students learn how web allows the birth of “Instant Multinationals” or Born Global firms and how these firms can leverage the web to tap global markets.
  • Megatrend-2: Innovation in the new economy will be driven by blurring of disciplinary boundaries. This program combines knowledge and skills from international business, language technology, IT, marketing, management, e-business and intercultural communications. Students learn concepts ranging from web technologies, machine translation, and global online ethical challenges to geo-cultural dimensions of content development.
  • Megatrend-3: Hyperconnectivity will redefine how people and organizations communicate. This program provides skills to harness the power of hyperconnectivity to thrive in the networked economy. Students learn how to use cutting edge technologies for effective management of global content and how organizational systems can be effectively connected in a virtual value chain.
  • Megatrend-4:  Value systems will compete globally. This program equips participants with knowledge to “Thinking Global but Acting Local”. Students learn how best to target the emerging global consumers using a blend of standardization and localization strategies. Emphasis on both global and national culture will prepare students to handle intercultural communications effectively.
  • Megatrend-5: Smart organizations will harness the power of “Collective Intelligence.” This program provides strategies to leverage collective intelligence for global efficiency gains. Students will learn how collective intelligence can be harnessed for innovation, tapping global workforce, enhancing productivity and increasing economic activity.
  • Megatrend-6: Economies of China, India and Brazil will be future engines of growth. This program shows how web can be effectively used to enter and successfully expand in lucrative global markets. Students will be presented cases, strategies, e-business analysis, and examples to successfully tap the emerging markets.
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